Intent Mapping & PPC Planning
Defined top claim-type intents and structured campaigns to match how prospects search and self-identify.
Falakassa Law
A conversion-first employment-law site and PPC foundation built to turn high-intent searches into booked consultations.
We launched an employment-law digital experience designed for paid acquisition: clear claim-type routing, trust-first messaging, and a frictionless consultation path optimized for mobile.
The Challenge
What We Were Up Against
Employment-law prospects often arrive under stress and search by issue (wrongful termination, retaliation, wage disputes, harassment). The challenge was building a site system that mirrors those intents, answers eligibility questions quickly, and routes visitors to a consultation request without overwhelming them while reserving structured placement for proof modules (results/reviews) and fee/consultation reassurance.
Client Brief Summary
“Paid demand existed, but the post-click journey needed better qualification, clarity, and conversion structure.”
Our Approach
How We Executed the Strategy
We aligned PPC targeting to claim-type landing pages, built a consultation-first UX with consistent CTAs and rapid trust signals, and established a measurement-ready structure for ongoing iteration.
Landing Page System
Built repeatable, claim-focused landing templates with scannable sections and consistent CTA placement.
Consultation-First UX
Implemented low-friction contact flows and reassurance modules to reduce drop-off and improve lead quality.
Launch & Optimization Framework
Established tracking placeholders and a testing plan for ongoing PPC and landing-page improvements.
The Results
Numbers Don't Lie
Visual Breakdown
Performance Diagram
PPC
Campaign
Result
TBD client metric qualified consultations from PPC
Result
Project launch baseline established for optimization
Result
TBD client metric qualified consultations from PPC
“TBD testimonial pending client approval.”
