Audience Mapping
Identified primary user groups and the practice-area pathways each requires.
Goorjian Law, APC
A concierge-style multi-practice firm website designed to showcase outcomes and convert consultations.
A firm spanning personal injury, family law, property damage, and general counsel needed a single site experience that preserves clarity across multiple audiences while foregrounding results and trust.
The Challenge
What We Were Up Against
Users arrive with very different legal needs, but they all share one behavior: they want to know quickly whether the firm handles their matter and whether the firm is credible. The challenge was creating clear, separated pathways for each practice category while maintaining one consistent brand experience and one primary conversion goal: free consultation.
Client Brief Summary
“Present multiple practice categories without confusion—and keep outcomes and consultation access central.”
Our Approach
How We Executed the Strategy
We built a category-led structure supported by results-first credibility blocks and consistent consultation CTAs across all templates.
Site Architecture
Implemented a practice-category hierarchy that scales across PI, family, property, and counsel.
Proof & Conversion Design
Elevated published outcomes and reviews while keeping consultation CTAs persistent.
Launch & Content Ops
Prepared templates for ongoing results updates and future growth content.
The Results
Numbers Don't Lie
Visual Breakdown
Performance Diagram
$3.5M
Recent victory featured
Result
$3.5M Recent victory featured
Result
A concierge-style multi-practice firm website designed to showcase outcomes and convert consultations.
Result
$3.5M Recent victory featured
““Sound, clear, and practical legal advice.””
