Needs & Wayfinding Audit
Identified primary user intents: services, visiting info, departments, and contact numbers.
Mission Community Hospital
A two-campus acute-care hospital’s website experience optimized for access, services, and community information.
The hospital needed a digital presence that helps community members find services and contact information quickly, while supporting a broad menu of clinical departments and hospital programs.
The Challenge
What We Were Up Against
Hospital users often arrive with urgency and limited context. The challenge was presenting a wide breadth of services with clear wayfinding, while keeping contact points, directories, and key hospital information accessible for different audiences (patients, families, caregivers, and professionals).
Client Brief Summary
“Reduce friction for patients and families by making services and contacts easy to find—especially under stress.”
Our Approach
How We Executed the Strategy
We organized high-demand pathways (services, departments, contact directories) for speed and clarity, then supported ongoing storytelling through filming and social distribution (per internal scope).
Information Architecture
Structured service-line pages and navigation to reduce time-to-answer for common tasks.
Web Implementation
Built templates that support department/service expansion over time without navigation bloat.
Media + Social Support
Produced and distributed content (TBD) to reinforce community presence and program awareness.
The Results
Numbers Don't Lie
Visual Breakdown
Performance Diagram
2
Acute-care campuses
2
Acute-care campuses
Result
A two-campus acute-care hospital’s website experience optimized for access, services, and community information.
2
Acute-care campuses
“The hospital needed a digital presence that helps community members find services and contact information quickly, while supporting a broad menu of clinical departments and hospital programs.”
