Discovery
Mapped employee pain points and the key decision questions visitors want answered.
North Star Law, APC
An employment-first law firm website built around a seamless consultation experience and visible outcomes.
A firm serving employees and injured individuals needed a clear, modern website that communicates credibility, lists practice areas in plain language, and prioritizes a fast path into a free consultation.
The Challenge
What We Were Up Against
Employment law issues are often sensitive and intimidating, and prospects want reassurance plus competence quickly. The challenge was building a site that feels accessible and human, while still emphasizing expertise, process clarity, and published outcomes.
Client Brief Summary
“Turn a complex legal category into an approachable digital experience—without losing authority.”
Our Approach
How We Executed the Strategy
We built a practice-area-first structure, reinforced the firm’s client-first messaging, and elevated results content so credibility is obvious early in the journey.
Structure
Organized practice areas into scannable entries with consistent template patterns.
Build & Launch
Implemented a consultation-first UX with fast contact access and clear process cues.
Proof & Iteration
Positioned results as credibility anchors and prepared the site for ongoing updates.
The Results
Numbers Don't Lie
Visual Breakdown
Performance Diagram
$750K
Whistleblower result
Result
$750K Whistleblower result
Result
An employment-first law firm website built around a seamless consultation experience and visible outcomes.
Result
$750K Whistleblower result
“A firm serving employees and injured individuals needed a clear, modern website that communicates credibility, lists practice areas in plain language, and prioritizes a fast path into a free consultation.”
