Intent Mapping
Defined top user journeys for injury vs. prenup visitors and the decision points in each.
The Law Office of Brian Nguyen
A modern site for a virtual, bilingual practice—built to serve both injury and prenup clients with clarity.
A practice spanning personal injury and prenuptial agreements needed a clean information hierarchy that supports two very different user intents, while reinforcing accessibility, bilingual support, and direct communication.
The Challenge
What We Were Up Against
Injury clients tend to arrive under stress and need reassurance plus fast direction. Prenup clients usually arrive with planning intent and want transparent process and pricing. The challenge was creating a structure and tone that feels tailored to both, without splitting the brand into two disconnected experiences.
Client Brief Summary
“Build a dual-intent site that feels simple—whether a visitor is dealing with an injury or planning a marriage.”
Our Approach
How We Executed the Strategy
We built two primary pathways (injury + prenup), reinforced trust through reviews, and kept contact centered with a straightforward consultation request flow.
IA & Page Strategy
Built two clear service pillars with consistent subpage templates and internal linking.
Conversion UX
Implemented a contact-first structure with low-friction consultation requests and strong trust signals.
Launch & Maintenance
Established a foundation for ongoing content updates and local/organic performance work (TBD).
The Results
Numbers Don't Lie
Visual Breakdown
Performance Diagram
14+ yrs
Attorney experience
14
+ yrs Attorney experience
Result
A modern site for a virtual, bilingual practice—built to serve both injury and prenup clients with clarity.
14
+ yrs Attorney experience
““Knowledgeable and compassionate legal representation!””
