Let’s say your ad campaign has funneled new traffic to your site but your conversions are less than ideal. Take a look at whether your copywriting is working for you or against you.
The writing you feature on your website should serve a purpose, not just take up space.
If copywriting is impersonal, overly descriptive, or full of cliche phrases, it can turn off potential clients. The difference between excellent and mediocre copywriting can be the difference between a visitor taking the next step or moving on. Alongside your website design, your copy is your first impression and your first opportunity to showcase your company’s voice.