Branding has become quite the buzzword for businesses, but it’s so much more than colors, logos, and social media. Branding is how your company portrays itself to the world and how people see it.
Branding, most would argue, is vital to a company’s success and marketing efforts. And, as we’ve said, it’s more than aesthetics. There are some great steps you can take to start to develop your brand, from questions to research to finally selecting those visual and design choices.