Copywriting
UX Principles for Conversion-Focused Websites
If the goal of your website is to attract new customers, it should be designed in a way that encourages conversions. UX design principles can help create websites...
Insights
Blog
Marketing strategy, growth systems, and practical playbooks from the EMRG team.
PPC
Why We Love Data (and So Should You)
In a data-driven world, marketing is now both an art and a science. Or rather, an equation. An arena that was once governed by intuition and experience is...
Copywriting
The ABCs of Conversion Copywriting
Let’s say your ad campaign has funneled new traffic to your site but your conversions are less than ideal. Take a look at whether your copywriting is working...
Copywriting
Personal Injury Attorney SEO FAQs
Personal injury attorneys rely on visibility and credibility to attract new clients. However, showing up on the first page of Google is no simple task; it requires a...
Copywriting
How To Curate Your Online Reputation
Reputation management is a critical component of any business. It involves monitoring what kinds of online attention your business receives and actively working to shape and maintain a...
Copywriting
Branding Beyond Your Logo: The Role of a Brand Bible
Give Your Team the Tools They Need to be Brand Ambassadors A brand bible is a document that defines your brand’s purpose, values, personality, and visual identity. It’s...
Web Design
Powerhouse Websites: Turn Your Website Into A Profit Machine
Powerhouse Websites is the first book of its kind. Our CEO Allen Ashouri has made a career of staying on the forefront of trends in the internet and...
Web Design
Branding Basics
Branding has become quite the buzzword for businesses, but it’s so much more than colors, logos, and social media. Branding is how your company portrays itself to the...
Social Media
What to Do & What to Avoid with Social Media
When used right, social media can be essential in the growth of your company. Though it may seem superficial at times, reaching your target audience in an authentic...
Social Media
How To Choose The Right Font For Your Website
Typography is one of the key elements in the branding aesthetics. How you present yourself in font choices is a subtle art in telling viewers and customers the...
Email Marketing
Does Email Marketing Really Work?
In the age of virtual reality, artificial intelligence, and social media, email marketing can feel like ancient technology. Does email marketing still work? Should you even bother with...
Web Design
Do Colors Really Influence Your Customers And Audience
You will think of a certain color when you are in a particular mood. Research shows that color does have an impact on our mood and perception. Colors...