Copywriting
UX Principles for Conversion-Focused Websites
If the goal of your website is to attract new customers, it should be designed in a way that encourages conversions. UX design principles can help create websites...
Archive
Category: PPC
Explore practical growth, branding, and digital marketing insights from the EMRG team.
PPC
Why We Love Data (and So Should You)
In a data-driven world, marketing is now both an art and a science. Or rather, an equation. An arena that was once governed by intuition and experience is...
Copywriting
The ABCs of Conversion Copywriting
Let’s say your ad campaign has funneled new traffic to your site but your conversions are less than ideal. Take a look at whether your copywriting is working...
Copywriting
Personal Injury Attorney SEO FAQs
Personal injury attorneys rely on visibility and credibility to attract new clients. However, showing up on the first page of Google is no simple task; it requires a...
Copywriting
How To Curate Your Online Reputation
Reputation management is a critical component of any business. It involves monitoring what kinds of online attention your business receives and actively working to shape and maintain a...
Copywriting
Branding Beyond Your Logo: The Role of a Brand Bible
Give Your Team the Tools They Need to be Brand Ambassadors A brand bible is a document that defines your brand’s purpose, values, personality, and visual identity. It’s...
PPC
Is A Slow Website Hurting Your Business In 2021?
In short, yes. So, let’s dive into the what’s, why’s, and how’s. If your website is clunky or slow, it can be fatal for your business. In this...
PPC
A Hair Surgeon’s Guide To Winning More Clients: Retargeting Ads
Learn how Retargeting Ads will help you generate more repeat customers! If you are a regular online shopper, you may have seen a recently published ad for a...